Subtitling localization process

Subtitling localization process
Subtitling localization process

The process of creating and localizing subtitles

  1. Transcription of an audio-visual file – our linguists transcribe the original spoken word into written form (for qualitative reasons we do not use machine transcription).
  2. Transcription timing – we time the transcribed text in the subtitle making software to match the audio-visual file.
  3. Translation of timed subtitles (so-called template translation) – linguists translate the timed subtitles into the target language or languages. In the translation phase, we always respect the existing template, including the timings.
  4. Proofreading of translated subtitles – back-testing of the translation by our professional editors ensures that the resulting product does not contain inconsistencies.

Professional subtitle localization is not just about translating subtitles from one language to another. Our linguists often have to look at an audio-visual work several times in a row to understand the context in detail. As a result, they often insert completely different words into the story, which perfectly describe the given situation in the target language. This is absolutely necessary, for example, in comedy TV series, where jokes often refer to local cultural facts. Such dialogues fail to hit the mark in other cultural environments when normal translation is applied. The result of professional subtitle localization is subtitles that often outperform the original in terms of quality.


Used SW tools for creating subtitles

We process subtitles in all commonly available subtitling tools. We most often use Subtitle Edit, Aegisub, Media Workbench or the online application iMediaTrans. We supply the final product to our clients in various formats (e.g. .srt, .txt or .dfxp). We always choose the tool and the format of the output file according to the specific requirements of our clients.

Works for which subtitles have not yet been created represent a specific challenge. In such cases, the localization process begins with linguists who have a perfect command of the spoken word in a given language and are able to transcribe this into written form based on listening.

NK Langa | Subtitling

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